You do not require to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Examples of recent studies reveal the particular traffic which comes from mobile platform accounts for over 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it can be a wake-up call if you’ve not done anything to target the mobile web browsers. Since, the number of mobile web users has risen so drastically, you reason to develop a mobile version of your website rrn your target audience to stop them connected, on the idea!
What Should You Have?
For hooking in your internet audience at large, and also a different website for mobiles as well relating to desktops, tablets and ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But using a website developed for each single device and keeping them updated is the best ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying instruments. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Internet site design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Website design?
Responsive Web Design has been a fad but a trend that existed for some time now now. To put it simply, responsive design identifies a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust light and portable specific screen size. In responsive type, the content can be managed from one CMS and it is quick, easy and cost efficient solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is whereas the Adaptive designing steps into.
What is Adaptive Seo?
Adaptive design is a lot newer concept in the industry. Essentially, this technique adapts to what’s displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the notion that the content remains same, there are certain changes that appear in the style elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the online is yet to learn in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most efficient. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up an entire feel of the website if it is not backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it deliver in brand inconsistency and confuse your target audience when they see different interfaces on varying accessories.
So what’s The Bottomline?
While Responsive design can be an ideal solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, much more 50% of world wide web users will use their mobile devices to surf world-wide-web and hence it is advisable to blend adaptive web lay-out techniques with responsive elements to leverage the net visibility, engage the prospective visitors and leverage the conversion coefficient.
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